Marketing doesn’t work in silos. Neither do I.

The strongest marketing strategies don’t start in a media plan — they start with a clear understanding of the business. Revenue targets, margin structures, product priorities, seasonal pressures. I’ve worked closely with tech, finance and business development teams, and that cross-functional experience shapes how I think about marketing.

What that means in practice:

• Translating business objectives into channel strategy and media priorities
• Aligning marketing KPIs with commercial goals — not vanity metrics
• Working across departments to remove the friction between marketing activity and business outcomes
• Providing strategic direction that holds up in a boardroom, not just a campaign report

Marketing that works is marketing that everyone in the organisation understands and believes in. I help build that bridge.