Work
Two engagements, described in general terms. The specifics stay with the clients.
Performance marketing
Developer-led growth had outrun the paid side — spend was spread thin across markets with no shared view of what converted. Rebuilt the account architecture around actual product adoption rather than channel, and put a single measurement framework across the whole funnel.
A B2B tech solution provider
One
Measurement framework across all markets
Weekly
Budget decisions, previously monthly
Digital strategy
A long, technical sales cycle with a small addressable market — the kind where broad targeting wastes budget fastest. Rebuilt targeting around the roles that actually sign, and rewrote the qualification criteria so sales stopped receiving leads they couldn’t use.
A cyber security company
Role-level
Targeting, replacing broad industry segments
Sales-agreed
Qualification criteria, jointly defined
Contact
Tell me what you’re working on and what isn’t moving. If I’m the right fit, I’ll say so. If I’m not, I’ll say that too.
Send an e-mail or use the contact form. I reply within a working day.
