About
Senior expertise, directly.
Over a decade working with companies across the Nordics and Europe — from scale-ups to established brands. My focus is structure, prioritisation and long-term growth rather than short-term tactics.
Let’s talk
I started in paid search at agencies within Publicis Groupe and Omnicom — two of the world’s largest communications networks — before moving into leadership roles across media, growth and business development. At Zmarta, one of Scandinavia’s most recognised performance marketing brands, I led the digital marketing team across SEM, social media, display and affiliate channels.
That path — from specialist to strategist, and back to hands-on — shapes how I work today. Grounded in an MSc in Management Practice from Dublin Business School, I understand the mechanics of paid media deeply enough to know when platforms are working for you and when they’re working against you. And I’ve sat in enough boardrooms to know that marketing only matters when it connects to the business.
How I work
I work with a small number of clients at a time — usually on a retainer basis. That means genuine ongoing responsibility, not project-based hand-offs. I’m embedded in your marketing, present in your planning, and accountable for outcomes. You get direct access to senior expertise without the overhead of a large agency.
Contact
Start with a conversation.
Tell me what you’re working on and what isn’t moving. If I’m the right fit, I’ll say so. If I’m not, I’ll say that too.
Send an e-mail or use the contact form. I reply within a working day.
