Spend smarter across every media channel

Platforms automate execution. Strategy is still human.

Smart Bidding, Performance Max, Advantage+ — the tools are getting better at buying media. But they optimise for what you tell them to optimise for. If the structure is wrong, the signals are weak, or the strategy lacks business context, automation scales the wrong thing.

I work hands-on across the channels that drive measurable growth:

• Google Ads – search, shopping, display and Performance Max
• Meta Ads – prospecting and retargeting across Facebook and Instagram
• LinkedIn Ads – B2B lead generation and brand building
• SEO / GEO – organic visibility built for both search engines and AI-driven discovery

Most of my clients work with me on a retainer basis. That means ongoing responsibility — not one-off campaigns. I run the media, own the strategy, and make sure everything connects back to business outcomes. Regular check-ins, full transparency, and a senior perspective on every decision.